EARN YOUR HARD™
CHOOSE THE HARD THAT BUILDS YOU.
Give your kid 30 days and one hard thing.
They’ll finish with proof they can keep a promise to themselves.
Start with the Founding Edition
$39
Start reading today. Your signed, hand-numbered Printed Edition ships in fall 2026. 30-day money-back guarantee.
A true story and guided workbook for grades 5–10, by Eden Rodriguez, 16. He made varsity as a freshman, hit rock bottom as a sophomore, and wrote down how he came back.
10 chapters · A 30-day promise and tracker · A guide for parents and mentors
You can’t talk a kid into confidence. You’ve probably tried.
Most kids wait to feel confident before they do the thing that would build it.
Talking about it instead of starting. Scrolling instead of working. Becoming whoever the room wants them to be.
Or maybe they just don’t know what to work toward yet.
This book flips the order: one hard thing first. The confidence follows.
Eden’s story
Why I wrote
EARN YOUR HARD™
I wasn’t always disciplined or confident.
There was a time when I cared so much about fitting in that I became whoever I thought other people wanted me to be.
Then I went back to wrestling.
I started training, keeping promises to myself, and doing things I wasn’t sure I could finish.
Eventually, I made varsity.
For the first time, I had real proof that I could say I’d do something, work toward it, and follow through.
But I got something wrong.
I started believing that the more I suffered, the stronger I’d become.
Then I injured my shoulder.
I couldn’t train the way I had before. My routines fell apart. My grades slipped. I started caring about other people’s opinions again.
I felt like I’d become the kid I thought I’d left behind.
That’s when I learned that harder isn’t always better.
I’d thought confidence meant becoming unbreakable.
I learned it means knowing I can rebuild.
So I started again.
One decision at a time.
Those experiences changed the way I think about confidence, hard work, and what it means to keep your word to yourself.
They’re a big part of why I wrote Earn Your Hard.
I’m a high school athlete and a young entrepreneur. On the mat, I’m coached by Olympic wrestlers. In business, I’m mentored by successful entrepreneurs, and I’m building a company with my family. This book is how I share what I’m learning with yours.
I don’t have life figured out, and I’m not writing this because I have all the answers. I’m still learning.
My faith is still growing too. It’s part of how I understand who I am, what I’ve been given, and the responsibility I have for what I do with it.
But I have learned something:
Confidence needs proof.
Make the promise.
Do the work.
Build the proof.
Trust yourself a little more.
I’m still doing it too.
WHAT’S YOUR HARD?
Eden Rodriguez
Author & Co-Founder · EARN YOUR HARD™
High-performance athlete · Coached by Olympic wrestlers · Young entrepreneur · Still learning
How it works
Choose one Hard. Start there.
A Hard is personal.
It’s something difficult and worthwhile that your child chooses to take responsibility for.
They look at four parts of their life.
They choose one thing worth working on.
Then they make one promise to themselves — and keep it.
- BODY
train · recover · eat · sleep · develop
- MIND
focus · believe · reflect · tell yourself the truth
- WORK
build · learn · earn · practice · finish
- LIFE
take responsibility · connect · forgive · contribute
A map. Not a score.
Who is Earn Your Hard for?
For young people in grades 5–10 who are figuring out what they want to build, learn, improve, finish, or work toward. Older teens read it too.
And for parents and guardians who want to understand and support that process without taking it over.
Did someone come to mind?
They don’t need to have it all figured out. They just need something worth working on and somewhere to start.
Not just a book. A workbook they write in.
Reading about confidence doesn’t build it. Doing something does.
- 69 places to write. Questions run through the book, and your child answers them in their own words.
- A 30-day promise they sign, a tracker they fill in one day at a time, and a line from the book with one small action for each day.
- The Hard Cycle: Choose, Start, Finish, Repeat. A simple routine they can reuse for the next goal and the one after that.
And a way for you to do it alongside them.
- A Family Moment with four questions you can answer together.
- A guide for parents and mentors with seven conversation questions, one for each stage of the book.
- You don’t teach it. You read a chapter, ask one question, and listen.
They do the work. You get a way in. Your family builds the habit together.
Inside the Founding Edition
Take a look inside.
See how Eden turns his experiences into practical ideas your child can put to work in their own life.
Read Chapter 1 free12-page preview · No email needed
Start here
The Founding Edition
EARN YOUR HARD™ — Founding Edition
$39
Your kid reads how Eden did it, picks one hard thing of their own, and signs a 30-day promise. On day 30 they have a page of checkmarks nobody gave them.
Start reading today. Your signed, hand-numbered Printed Edition ships in fall 2026. 30-day money-back guarantee.
Digital Edition
Available now
Printed Edition
Fall 2026
Audiobook
Coming later
Private community
Coming later
Everything in the Founding Edition
Digital Edition
Start reading and working through Earn Your Hard right after purchase.
Included · Available now
Printed Edition
The full workbook in print, with every exercise ready to write in. Hand-numbered and signed by Eden.
Included · Ships fall 2026
Audiobook
The audio edition of Earn Your Hard.
Included · Coming later
Private community
A private Discord (ages 13 and up) and Zoom community for people working through Earn Your Hard alongside each other, plus a Parents Group.
Included · Access details sent when it opens
All four, one price: $39.
Founding Member
Your purchase makes you a Founding Member of Earn Your Hard. The Founding Edition is the first printing, and every printed copy is hand-numbered and signed by Eden. His first goal is 1,000 families. Founding Members are the first of them.
Our promise to you
If it isn’t worth it for your family, email help@earnyourhard.com within 30 days of purchase and we’ll refund your $39. No questions, no hard feelings.
This guarantee covers the $39 Founding Edition.
EARN YOUR HARD™ Live
Starts Wednesday, October 14, at 6:00 p.m. Eastern.
Four weekly 60-minute live group sessions with author and co-founder Eden Rodriguez, for grades 5–10.
Eden is coached by Olympic wrestlers and mentored by successful entrepreneurs. In these sessions, he passes on what he’s learning so your family gets it too.
Kids will learn what Eden is learning, on the mat and in business:
- A winning mindset
- The values and discipline that shape a competitive athlete
- How to write a book
- The basics of AI
- Four Wednesdays: Oct 14, Oct 21, Oct 28, and Nov 4 · 6:00–7:00 p.m. Eastern
- Full refund any time before the second session
- $99, one-time · Book sold separately ($39)
- A parent or guardian registers each participant, and an adult co-hosts every session
Capped at 10 kids. Registration closes Monday, October 12.
Reserve a seatSecure checkout · $99, one-time
If you’re the parent or guardian buying this
You invest in your child’s education. Their activities. Their experiences.
This is an investment in something they have to build for themselves: confidence.
You create the opportunity. What they do with it is up to them.
This isn’t about fixing a young person, comparing them to anyone else, or telling them who they should become.
It’s a book written in a voice a young person can connect with — and a framework parents and guardians can understand too.
They choose the Hard. They decide how to approach it. The work belongs to them.
And so does the proof.
Their worth isn’t something they have to earn.
Why Earn Your Hard exists
Our mission is to help young people build confidence by choosing the Hard that builds them.
Parents and guardians create the opportunity.Young people make the choice.
Before you buy
Fair questions.
Start with the Founding Edition.
$39
Start reading today. Your signed, hand-numbered Printed Edition ships in fall 2026. 30-day money-back guarantee.
Thirty days. One hard thing. Proof they did it.
If it isn’t worth it for your family, you get your $39 back.
CHOOSE THE HARD THAT BUILDS YOU.